Report Builder Question 02: What are the data export options available in Adobe Analytics? Select two. action(Context Data)' entry appears in the 'CONTEXT VARIABLES' section of the dropdown selection list in Processing Rules (I assume this means that the mobile team hasn't configured or activated it in the SDK5 controls, but that's just a blind guess). This is the maximum length of each. Select at least one report suite. contextData [] variables set within the page, which we are trying to re-utilise for our DTM implementation, however it seems that with DTM the s. These are based on either an eVar or custom events. Map values you pass into the context object to Context Data Variables in Adobe Analytics. This video shows you how to do this. All data sent to the login_page-home variable is allocated under login_pagehome. Customize what data is collected to get the most out of Analytics data. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. Data Warehouse B. Data['section']="sales" map to evar2, evar3, prop5On callback, the global data layer variable is updated with some new fields corresponding to variables of the tracking plan specific to the provider; The analytics provider observes the changes on the global variable. savings'] = "savings";. Install the plug-in using the Web SDK extension. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Click Edit Settings > Conversion > Unique Visitor Variable. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Data Warehouse D. Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. If there are any dimensions or metrics that you want to add to Adobe Analytics, you can do so through Context Data variables. Required - Indicates whether the parameter is required for basic video tracking. context. Log in to Adobe Analytics and go to Admin > Report Suites. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Looks good to me What would be the outcome if the context variables stated in the the rule occur in the same server call (which should normally not be the case)? Basically it will be similar to your previous rule. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button. Its primary purpose is to segment conversion success metrics in custom marketing reports. _atag. Level 6 5/15/23 12:17:07 PM. x. Instead, it outputs it as its own script include. And a follow up question: What would be the outcome if the context variables stated in the the rule occur in the same se. search. Courses. value //Custom Field a. Context data variables: Temporary variables used solely in processing rules. Read real-world use cases of Experience Cloud products written by your peersThe Context Variables list contains all variables that were sent to the report suite in the previous 30 days. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Adobe Analytics. contextData ["author"] instead. Map values you pass into the context object to Context Data Variables in Adobe Analytics. Caret (^) is a special character in the. How do I push contextData into an eVar in Adobe Analytics? Thanks. The s. Today in the Adobe Analytics Launch Extension, we can't manage Context Data variables or List Variables in the same way we can manage eVars or props but only through Custom Code. Next page. eVar33 = $ ("input#email"). Or. Courses. push. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. 11-06-2022. To add conversion classifications in Admin: Click Admin > Report Suites. Description -. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Click the link for the player you want to configure. Checking reports on Adobe Analytics. Common page variables include props, eVars, and events. Click Edit Settings > Conversion > Conversion Classifications. To represent data in the form of a table or a chart, the data can come from the report context. Segment instantiates a MediaHeartbeat object to track video data, but you need more information about each video session to make sure Segment. Implement Adobe Analytics for Streaming Media. productListItems. Add or edit conversion variables. It seems logical i should be able to overwrite the value of the eVar with "+1" when I receive the context variable. Below is a list of variables that Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. Variable used in the Visit number dimension. Data Source. Adobe Analytics Join us for our next Community Coffee Break on November 14 at 10am PDT. For example, 2020-01-01T00:00:00Z and 20200101T000000Z are both valid. And so, - that is how you use trackAction, hope that was - helpful, good luck. Hello, I'm trying to understand whether there are limits in terms of how many context variables can be passed to the Adobe Analytics Data Insertion API. Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Clean up values in a report. I don't think Adobe allows for wildcards with context data, not even with Analytics' Processing Rules. View next: Learn. SKU” can be mapped to a custom variable but there are others which you can see in the list. . Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). But you’ll see here, if I scroll up, and we can. The addProductEvent function uses the following arguments: en (required, string): The event to add to the last entry in the products variable. Solution design document: Also known as a solution design reference, or SDR. ” in Adobe Analytics. For XDM data that is not automatically mapped to Analytics, you can use context data to match your schema. Select an eVar from the drop-down list, then click Save. x. Create a processing rule that sets an Analytics variable to the context data variable value. Learn about chapter parameters for implementation, network, and reporting. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. In daily use, Adobe Analytics custom variables are dimensions, taking the form of conversion variables (eVars) and Traffic Variables (sProps). Context data variables let you define custom variables on each page that processing rules can read. Common uses cases for processing rules. Current Data: Enables the option to see current data in Reports. Now, when this gets processed and goes into the beacon, take a look over here, on our page, and we can see the beacon and here it is, where it, kind of, has a start of the contextData c. Set the currency code in a context data variable during either trackState or trackAction. View next: Learn. Context data variables are specified in AppMeasurement in the following format: The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Learn about chapter parameters for implementation, network, and reporting. However, yesterday I discovered that no 'a. User. Set the product view event from the product overview page. Although CamelCase is not required, it can be helpful in making variables more. This column uses a non-standard character limit of varchar (244) to accommodate back-end logic used by Adobe. Create Analytics variables. Sign In. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Administrator roles in Adobe Analytics; Analytics tools permissions summary. Instead, consider using a global report suite with multi-suite tagging or virtual report suites. Variable used in the Search keyword dimension. Analytics field mappings. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageReserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Includes the Media SDK and the Media Collection API. See moreContext Data, at the "simplest level" is basically extra data that is send on an analytics call. A. Today in the Adobe Analytics Launch Extension, we can't manage Context Data variables or List Variables in the same way we can manage eVars or props but only through Custom Code. User. Set their delimiter, expiration, allocation, and max values. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as. Create a connection and data view with the data ingested. So the result I want is a mix of the data from each context variable in the same prop. Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront. After a traffic variable report is disabled, the report does not appear in the user interface. With your SDR handy, you have to map the context data variables into the typical Adobe Analytics variables: eVars,. Click Third-Party Analytics > Adobe Analytics in the left navigation menu. Report Suite ID. Learn ways to implement Adobe Analytics. See Apply template report suite settings to multiple report suites. Even if you set it in the config to "Load Adobe Analytics code at [Page Top]", it's still going to be an issue. I’ve got some documentation open here. Others depend on a solution for context-aware variables in. Sample hit data. Context data variables are specified in AppMeasurement in the following format: s. val (); }); That will set the variable. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Using Context Data Variables in Reporting. The purpose is then to use us. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Hit data starts in the third row. Learn ways to implement Adobe Analytics. Instead, every XDM key-value pair becomes a Context Data Variable that maps to an Analytics variable in one of two ways: Automatically mapped variables using reserved XDM fieldsFor Adobe Analytics, mapping eVars, props, and events doesn’t occur during schema creation, nor during the tag rules configuration as it has been done traditionally. Or. Learn ways to implement Adobe Analytics. optin. To disable a traffic variable report: Select Analytics > Admin > Report Suites, then select a report suite. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. search. The Web SDK sends that data to Adobe Analytics as the context data variable a. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. A byte is generally a single character, however can take up to 6 bytes depending on the complexity of the character. Mapping of variables. contextData['package. Product profiles for Adobe Analytics; Product profile permissions for Report Suite Tools; Product profile permissions for Analytics Tools; Analytics admin tools. Click Add New to add an unused eVar to the report suite. Traditional Analytics comes with numerous out-of-the-box templates and calculated metrics. Add a subcategory by concatenating the category and page name. Type - Specifies the type of the variable to be set, string or number. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Here's some information on the products variable to get you started:Intermediate. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Custom metadata - Create a variable object for the custom variables and populate with the data for this content. x. . Read the Connector Overview article for general instructions on how to add a connector. For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). Select the traffic variable report that you want to disable. Open the custom code editor and paste the plug-in code provided below into the edit window. Learn more. examplersid is. Read real-world use cases of Experience Cloud products written by your peersNote - Since no DialogTech data is currently being sent to Adobe Analytics, each variable will need to be manually entered into the Rule Condition field. why use many eVars to do the same. Context data variables are helpful for development teams to collect data in named elements instead of numbered variables. Hi Everyone, I'm looking to implement some new Report Suites in Adobe Analytics, hunting around it seems that using context data variables and processing rules will be much more efficient/consistent way to populate props, eVars and success events,. _atag. Select a report suite. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. For example, you could create a rule that fires when a user clicks a button in the app, and use that rule to set a context data variable that captures information about the. zip file to the desired location on your computer, and unzip it. We are assigning some context data variables to send in a beacon. When a variable reaches 500,000 unique values, data begins to be bucketed under Low-Traffic. In this video I want to show you how to use processing rules in Adobe Analytics to take Context Data Variables and map them to Props and eVars, etc, so that you can see them in your reports in Adobe Analytics. code'] = "accommodation code"; s. All subsequent success events that involve this product are credited to "Canary". The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. customerID: Experience Cloud ID service variables. Learn how to get started with Adobe Analytics for mobile apps using templates. . _atag. Clean up values in a report. _atag. Labels are an important step for: (1) identifying Data Subjects, (2) determining which data to return as part of an access request, and (3) identifying data fields that must be deleted as part of a deletion request. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Processing rules can trigger events based on Context Data variables. Configuring Global Variables in the Launch Analytics Extension;. Also, learn how to customize your project with our easy-to-use drag and drop interface. View which XDM fields that Edge automatically maps to Analytics variables. Open luma-offline-purchases. Click Add New to add an unused eVar to the report suite. In the luma-data folder, open all the json files in a text editor and replace all instances of _yourTenantId with your own tenant id, preceded by an underscore. SOLVED Context Variable data in Clickstream. Each implementation gets a specific number of these custom variables in addition to the ones that are provided out-of-the-box. I mean deleting the context data variable. For identified companies, Demandbase automatically sends the following attributes to one conversion variable. The Web SDK sends that data to Adobe Analytics as the context data variable a. Before continuing, if you are one of Adobe’s customers who isn’t quite ready to make the jump to Context Data within your mobile app analytics, you still have options. Click Analytics > Admin > Report Suites. I'm assuming you have an appmeasurement library (aka s_code) on your page. As picture belows: Thanks. Examples of processing rules. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. For example, in the custom code section of the on-page code, within s_doPlugins or via some wrapper function that ultimately makes a s. . Transcript. Mapping of variables. Created for: Beginner. Data Feed D. 110. you still need to make sure that they are Hit level expiry to keep them from having values in the wrong context. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. Configure the MediaHeartbeat Instance. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. x. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. Courses. . Variables in this section are split into several sections: Page variables are values that are typically used directly in reporting. Courses. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Ben will be online to answer your Analytics and Adobe Summit questions. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. The report downloads as a . Click Analytics > Admin > Report Suites. On this page. Currently, clearVars does not clear variable values of a context data variable. _techmarketingdemos. On the Conversion Variables page, click the Expand icon [+] next to the conversion variable you want to modify. To configure success events: Click Analytics > Admin > Report Suites. Populate internal search terms using a. This will likely change with the Experience Platform Edge SKDs, but is just inconsistent. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. In the Name column, select the checkbox next each item to enable editing, then specify the desired name. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. _atag. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Create and configure list variables for use in reporting. Click Add New to add an unused eVar to the report suite. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. In the Analytics E-commerce Event section, select prodView. On this page. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerReserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. View which XDM fields that Edge automatically maps to Analytics variables. This area includes setting up report suites, variables, classifications, or data governance. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. This feature is not available on all digital assistants, but is helpful when it is present for looking at retention. Prerequisites. Successfully sending XDM. Use Data Sources to: Integrate offline data with data collected from your web site. Set the rule to overwrite the Currency Code. Select Edit Settings > Traffic > Traffic Variables. Hi there, I want to increment a counter eVar by one each time i receive a context variable. The admin Report Suite Manager lets you define the rules that govern how data is processed in a report suite. tl() call, you would have:. The Products Variable (s. Context data variables are specified in AppMeasurement in the following format: The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. I know, the recommended way would be. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Starts at 1, and increments each time a new visit starts per visitor. In the Select Classification Type field, select the variable where you want to add a classification. Adobe Experience Platform Web SDK can map certain variables automatically but custom variables must be manually mapped. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Courses. Add a subcategory by concatenating the category and page name. On this page. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. If you " captured all track actions from mobile app into one specific eVar", you can do the same with Processing Rules by setting a single eVar too. The selected metrics display for all users of the associated report suite. Set their delimiter, expiration, allocation, and max values. Go to the Rules tab, then click the desired rule (or create a rule). contextData is executed, however, DTM doesn't output the Adobe Analytics code as code straight in that include. Sent to Adobe Experience Platform Edge, which forwards data to Adobe Analytics: Difficulty making implementation adjustments: Change the app code where direct API calls are made or make changes in the Data Collection UI: Requires access to app code for every implementation change: How A4T is handled: A4T calls are sent as separate. Processing rules can trigger events based on Context Data variables. Determine a path by copying an eVar value to a prop. For example, instead of requesting development teams assign the page’s author to eVar10, you can request they assign it to s. . Context data variables are specified in AppMeasurement in the following format: s. Click Analytics > Admin > Report Suites. Mouse over the Edit Classification icon, then select. Experience League Sign InAdd or edit conversion variables. In Analytics, you can use processing rules to incorporate context data into Analytics variables. origin (Context Data) (Condition) If origin (Context Data) is set. Includes the Media SDK and the Media Collection API. Click Edit Settings > Conversion > Conversion Variables. Locate the Events section, where each event contains an Event ID field. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar: Previous page. So in your initial version, t. search. Customize what data is collected to get the most out of Analytics data. Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. If you know the context data variable name. We were looking at using List vars for tracking views for each individual image that appears within the module. Any XDM field elements that are not automatically mapped are sent to Adobe Analytics as Context Data with the prefix a. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. In that case, Crayon Violet is right, something like this is what you want: $ ("form"). If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. productListItems. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. The context data key is constructed following this syntax: a. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. varchar (244) visit_num. Any XDM field elements that are not automatically mapped are sent to Adobe Analytics as Context Data with the prefix a. Context data variables that contain unsupported characters cannot be added in the Processing Rules interface. According to Adobe's docs, you set the currency code via the following steps: Set the currency code in a context data variable during either trackState or trackAction. Many of them do not apply in Customer Journey Analytics, or have to be renamed or recreated. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print; Report; Hi there, Is Context Variable data available through Clickstream? If so, how would I find it? Thanks. Context data variables are specified in AppMeasurement in the following format: s. This section intends to clarify information about Analytics variables that may not support deletion. Log in to Adobe Analytics and navigate to Admin > Report suites. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. x. s. This video shows you how to do this. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Context Variables and Processing Rules. Sign In. Context data variables are specified in AppMeasurement in the following format:. SKU” can be mapped to a custom variable but there are others which you can see in the list. On the Marketing Channel Manager page, click Add Channel. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them. term (Context Data). So, perhaps you can be more specific than "non-javascript"?Hi SiteCatalyst experts I would appreciate if anyone can give me the contextData variable syntax for javascript and non-javascript implementations. prop1, prop2, prop3, prop4, prop5. Admin tools overview; Code Manager; Data Sources; Exclude by. term. Context data variables let you define custom variables on each page that processing rules can read. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. The Adobe Analytics destination automatically works with Segment’s standard Ecommerce Spec. This variable designates an eVar to contain your unique visitor identifier. To disable a traffic variable report: Select Analytics > Admin > Report Suites, then select a report suite. See Data feeds in the Export user guide. So in your initial version, t. Click the Filter data… link and define the following query to remove Adobe from the list of companies. It is possible to collect UTM parameters in Adobe Analytics using custom variables (eVars). Then you can use processing rules to map you Context Data Variables in Adobe to other variables with Adobe Analytics Processing Rules. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. You can update only one report suite’s default metrics at a time. Variables in this section are split into several sections: Page variables are values that. In the Enabled column, select Disabled from the drop-down menu. Next page. Click Edit Settings > Conversion > Conversion Variables. Set this variable to true before calling a tracking function if you want to use the asynchronous nature of. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a. A track action call may set a context variable with the values you previously set in the eVar, then in the processing rules you can map that context variable to that eVar. term. 10/24/20 12:19:44 PM. And if you want to see if the Activity Map is getting called on a particular link, I can click a link, so I’ll go ahead and click Home, and that refreshes the page and it fires a new tag, and when I take a look at the new tag that fired here in the middle here, I can see that we have four specific context data elements that are reserved and. Copy a context data variable to an eVar; Set an event using a context data variable; Remove an event from a hit; Processing rules tips and tricks; Bot Rules. x. This topic presents a list of audio and video content data, including context data values, that Adobe collects via solution variables. Hey everybody, this is Doug. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerView which XDM fields that Edge automatically maps to Analytics variables. Transcript. Click Download Report. Recommended courses. Here, you can see which Context Variable mappings (context data) have been added to the configuration. search. Used in push messaging as the payload identifier. When naming your Context Data variables, use names that are clear while concise. Customize what data is collected to get the most out of Analytics data. Instantiate a standard metdata object, populate the desired variables, and set the metadata object on the Media Heartbeat object. Layout options: Columns can be rearranged by drag-and-drop or hidden individually or in Groups. but. Click Edit Settings > Conversion > Conversion Classifications. Customize what data is collected to get the most out of Analytics data. Select the traffic variable report that you want to disable. Note: Paid Search Detection is case sensitive. Community. Context data variables are specified in AppMeasurement in the following format: s. csv file. Solved! Go to Solution. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. To set the products variable, set a context data key to "&&products", and set the value by using the syntax that is defined for the products variable: If they don't get assigned there, that data is tossed out. myco:Admin. With your SDR handy, you have to map the context data variables into the typical Adobe Analytics variables: eVars, props and events. x. Click Analytics > Admin > Report Suites. Context data variables let you define custom variables on each page that processing rules can read. Set the rule to overwrite the Currency Code variable. For example, in the following rule, Adobe Analytics is set to populate Internal Search terms (eVar2) with the data associated with a.